Candelux
The special edition kids' lighting collection by Candelux results from a vibrant and imaginative collaborative project. Candelux, a leading lighting brand in Poland, collaborates with creative designers to develop a playful and engaging visual identity tailored to young audiences. The collaboration brought together various talents, resulting in a lively branding experience that features colourful illustrations, whimsical characters, and dynamic patterns, making the collection stand out for both kids and parents.
The branding perfectly balances fun and functionality, with bright, bold colours, as well as, joyful typography, and imaginative elements that appear across packaging, digital assets, and in-store displays. This partnership has successfully fused creativity and quality, staying true to Candelux's reputation while introducing a fresh, playful touch to the kids' lighting market.
Brand
Candelux
Type
Visual Identity
Role
Art Director
Brand applications
The visual identity extends across multiple brand applications, further enhancing the playful and imaginative theme. One of the standout elements is a product catalog, filled with vibrant illustrations and interactive design features that capture the essence of the collection.
